At Castle Media Co., we are committed to delivering high-quality written content and copywriting services, and we are transparent with clients in how we operate. This AI Use Policy outlines our approach to using Artificial Intelligence (AI) in our projects.
Use of AI Technologies
We use AI technologies to enhance some of our copy development services, including research, idea generation, content organization, interview/meeting transcription, and data evaluation.
The goal in using any AI tools at Castle Media Co. is to maximize efficiency and creativity while maintaining our commitment to original, human-crafted content that meets the highest ethical and quality standards.
Core Principles:
- Human-first approach: AI is a tool to augment and accelerate the creative process, not replace the essential human elements of strategy, insight, and wordcraft.
- Transparency: We will be transparent with clients about if and how AI is used in their projects.
- Originality and quality: All final deliverables will be original, thoroughly edited, and held to our high standards for quality, tone, and brand voice.
- Data privacy: Protecting our clients’ proprietary and confidential information is paramount. We will never input sensitive data into an AI without explicit client approval.
Approved Uses of AI
We may use AI tools for the following tasks to improve our workflow and produce more thorough research and higher-quality work:
- Research: Summarizing articles, transcribing interviews, and exploring topics to build a foundational understanding.
- Brainstorming: Generating initial ideas for headlines, blog post topics, and creative concepts to overcome writer’s block.
- Drafting: Creating preliminary outlines or rough drafts that will be heavily revised and rewritten to ensure originality and a distinct human voice.
- Performance insights: Analyzing data to identify effective messaging and audience behavior.
- SEO support: Identifying keywords and providing suggestions for search engine optimization.
Prohibited uses of AI
To ensure ethical and responsible practices, we strictly prohibit the use of AI for the following activities:
- Unedited content creation: Delivering any content to a client that has not been thoroughly rewritten, reviewed, edited, and approved by a human copywriter.
- Plagiarism: Copying and presenting AI-generated text, particularly from public tools, as original work.
- Impersonation: Using AI to mimic or generate content in a style that could be mistaken for another writer’s work without permission.
- Confidential information: Inputting any client trade secrets, proprietary business data, or sensitive personal information into an AI tool without consent.
- False or misleading claims: Fabricating information, statistics, or testimonials using AI.
Updates to Policy
At Castle Media Co., we are committed to staying informed about the latest developments, capabilities, and ethical considerations as AI continues to evolve. We will update this policy as needed to reflect changes in technology and best practices.
Thank you!!!