You keep hearing about the importance of social media platforms to build your business. You see your colleagues’ posts getting some action, but nobody is Liking, Commenting or Sharing anything you post! What gives?! There are actually a number of good reasons why your social media efforts are falling flat. Here is a down and dirty list of some of…
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With business NOT as usual - what can you be doing during these extraordinary times to keep your business moving forward? Here's some business advice for what you can be doing during COVID-19: Focus on what you can do, not what you can’t. It's hard to not get discouraged, to not consume too much pandemic news and the fusillade of…
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I know it’s a time when a lot of us – businesses included – are just hunkering down and waiting this thing out. Or hoping we can. As business owners we're trying to keep things going, but there is no doubt that business is NOT as usual. Are you wondering, is it even an appropriate time to continue to do…
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I hope you and your loved ones are being safe and staying healthy during this unprecedented time. I know everyone has been overwhelmed with emails about COVID-19 because I’ve been writing so many of them for my clients. The purpose of this message is not to share global news, or give you advice on how to take precautions against COVID-19, I’ll leave…
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It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No,…
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The most powerful way to improve traffic to your website is through organic search – people searching for something via a search engine such as Google, and coming across your business in that search before their attention span wanes. In other words, you need to show up on the first few pages of a search to receive the clicks of…
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