Content That Works

Category: Blog Post

5 Reasons Your Business Needs Professional Copywriting

Noelle Castle 14th March 2025
You understand your business inside and out. You've likely crafted dozens of emails, business proposals, maybe you’ve even written a few articles. But knowing your industry well and writing confidently doesn't necessarily translate into marketing copy that converts readers into loyal customers. Copywriting done by a professional offers more than just strong writing – they bring strategic expertise that boosts engagement, clarifies your messaging, and directly impacts your bottom line. Here's why hiring a pro is worth the investment, even if you're already comfortable putting words on a page: Writing vs. Copywriting: What's the Difference? Here’s the thing: copywriting isn’t…

3 Questions a Good Website Homepage Answers

Noelle Castle 26th March 2024
Your website homepage copy is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for a visitor to your website to decide if they want to stay on your site and look around. For this reason, you MUST summarize some key details about your business pretty darn fast. If a visitor can’t tell immediately who…

7 Reasons Nobody is Engaging with Your Social Media Posts (and How to Fix It)

Noelle Castle 8th September 2020
You keep hearing about the importance of social media platforms to build your business. You see your colleagues’ posts getting some action, but nobody is Liking, Commenting or Sharing anything you post! What gives?! There are actually a number of good reasons why your social media efforts are falling flat. Here is a down and dirty list of some of the reasons why, and what you can do about it: You Post All About YOU Keep in mind that your professional social media sites are not your personal online journal. While you should be yourself and let people get to…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is Evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…

Increase Your SEO by 50% with this Simple Strategy

Noelle Castle 17th December 2018
The most powerful way to improve traffic to your website is through organic search – people searching for something via a search engine such as Google, and coming across your business in that search before their attention span wanes. In other words, you need to show up on the first few pages of a search to receive the clicks of your prospective customers. The missing link for many businesses is failing to consider how SEO efforts and content marketing work together. When we sync these efforts, something very exciting happens! While SEO efforts take time to make a difference in…

Why Your Business Needs a Blog

Noelle Castle 17th December 2018
A blog is one of the most cost-effective marketing investments you can make. For many, blogging is a “someday” business ideas that you think you don't have time for right now, or just never get to on your to-do list. In reality, a blog should be considered an important part of your marketing strategy that you need to make happen. Blogs serve a number of valuable purposes: Describes your products and services in greater depth and makes them more personal with anecdotal information, testimonials or stories. Builds brand awareness Demonstrates and promotes your expertise Expands website content for improved visitor experience…
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