Content That Works

Category: Marketing Tips

Do This. Not That. 8 Marketing Habits That Quietly Hurt Your Businesses

Noelle Castle 10th March 2026
There is no shortage of marketing advice. A lot of it sounds impressive. Very little of it is practical – especially for smaller businesses or those with modest budgets. After working with Maine businesses for many years, I’ve noticed a steady constant – the problem usually isn’t a lack of ideas. The problems are small habits that quietly undermine progress. They don’t feel dramatic. They don’t feel wrong in the moment. But, over time, not only do these behaviors not produce results desired, they actually stall potential growth. Here are eight simple shifts that make a bigger difference in your…

Reaching Your Audience: 4 Common Marketing Traps (and What to Do Instead)

Noelle Castle 24th September 2025
Reaching your audience isn’t about being the loudest voice in the room – it’s about creating the right message, in the right place, at the right time. Yet many businesses find themselves making efforts that look like marketing but don’t actually move the needle. They're stuck in a marketing trap. Here are four common marketing mistakes businesses make when trying to reach their audience – and smarter ways to move past them. 1. The Megaphone Trap How it shows up: Businesses post on every platform, send mass emails, or run ads to anyone and everyone. The goal is “getting the…