Mostly because I love decorating (ok, and candy), I love Halloween. My speed is more Charlie Brown than Pazuzu though when it comes to the scary parts – I can do without the trickery. Speaking of trickery – there’s plenty of it out there when we talk about marketing.
Between ghosted social media accounts, scary websites, and mysterious dips in engagement, there are plenty of frightful things ready to spook your business.
The good news? There are just as many treats that can bring your brand back to life. So, sneak a piece of candy from the bowl, and let’s unwrap a few of our favorite marketing tricks to avoid – and the treats that make all the difference.
You don’t need to post every day – you need to post with intention. Random posts and updates confuse your audience and dilute your message.
Create a simple content plan that ties each post to a goal – brand awareness, service/product education, or engagement. Post interesting content that your audience cares about.
Algorithms change faster than you can say “boo.” If you depend on social platforms for communicating with your audience, you’re taking a bigger risk than believing Jason was dead the first five times in Friday the 13th.
Build your own list – collect audience and customer data, gather email subscribers, utilize website visitors. Have followers you can reach directly.
Has it been so long since you looked at your website that it has cobwebs? An outdated website sends the wrong message. Outdated information, old photos, or broken links make visitors wonder if you’re even still in business.
Give your website seasonal updates – new photos, fresh copy, or an autumn blog that shows you’re alive and thriving.
If you’re not tracking what’s working, you’re flying blind. Marketing without metrics is just guesswork.
Review your top-performing content each month and double down on what resonates most with your audience.
Good marketing doesn’t rely on tricks – it earns its results with steady effort, strong messaging, and a clear sense of purpose.
Castle Media Co. is here to help you craft a marketing strategy that sticks long after the candy’s gone. Let’s talk!