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3 Questions a Good Website Homepage Answers

Noelle Castle 26th March 2024
Your website homepage copy is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for a visitor to your website to decide if they want to stay on your site and look around. For this reason, you MUST summarize some key details about your business pretty darn fast. If a visitor can’t tell immediately who…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is Evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…

Why Your Business Needs a Blog

Noelle Castle 17th December 2018
A blog is one of the most cost-effective marketing investments you can make. For many, blogging is a “someday” business ideas that you think you don't have time for right now, or just never get to on your to-do list. In reality, a blog should be considered an important part of your marketing strategy that you need to make happen. Blogs serve a number of valuable purposes: Describes your products and services in greater depth and makes them more personal with anecdotal information, testimonials or stories. Builds brand awareness Demonstrates and promotes your expertise Expands website content for improved visitor experience…

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