Content That Works

Tag: websites

Time to Make Some Marketing Moves – Even in Flip-Flop Season

Noelle Castle 1st July 2025
Whether your business is experiencing a summer slowdown or heading into the tourist crush, summer is full of marketing opportunities. From sunny community events and flowerbox-fronted shops to sailboats along a sparkling coastline and a wildlife shot in the highlands, there are fresh visuals that only come once a year when Maine looks this good. Whether you’ve got a little more breathing room at the moment, or you’re riding a wave of busy, now’s the time to create content that connects. One thing's for sure, summer is NOT the time to take a vacation from your marketing, but you can…

Why Every Business Owner Should Invest in a Professional Website Copy Review

Noelle Castle 17th January 2025
It’s probably no surprise that digital marketing represents the largest share of marketing budgets in businesses today. What IS surprising, at least to me, is that given the tremendous focus businesses put on their online presence, their SEO, Googling their competitors, that they actually spend little time thinking about their own website once it’s finished. Business websites aren't set-it-and-forget-it items. If you haven't put much thought into yours in a while, it might be time for a Website Copy Review. Your website gives the first impression of your business online. Your website is often the first interaction potential customers have…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is Evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…

Why Your Business Needs a Blog

Noelle Castle 17th December 2018
A blog is one of the most cost-effective marketing investments you can make. For many, blogging is a “someday” business ideas that you think you don't have time for right now, or just never get to on your to-do list. In reality, a blog should be considered an important part of your marketing strategy that you need to make happen. Blogs serve a number of valuable purposes: Describes your products and services in greater depth and makes them more personal with anecdotal information, testimonials or stories. Builds brand awareness Demonstrates and promotes your expertise Expands website content for improved visitor experience…

10 Reasons to Hire a Professional Copywriter

Noelle Castle 23rd June 2018
Everything people read about your business makes a direct statement about your brand. It does not matter how great your products are, how fabulously you present yourself, or how amazing your sales people hustle, if what your potential customers read about you is boring, useless, or poorly written. If your content (copywriting) is not compelling, persuasive, and digitally effective, you’re toast. Today’s consumer will be on to the next option faster than you can say “Google it.” Enter: a professional copywriter. The need for new content, and writing that content, can be overwhelming. I see clients put off and procrastinate…

Recent Articles

Article Categories