NOW BEING OFFERED AS WEBINARS!

Would you benefit from one-on-one help with your online marketing questions?

Today’s small businesses need to be good digital marketers to be noticed in the online arena. We are expected to be competent in a whole host of skills, including SEO and analytics, content marketing and copywriting, online sales, and digital media. Not to mention having technical skills for website design and development. Yikes!

The modern-day digital world is overwhelming, and unless you are able to invest thousands of dollars to hire people to help you, many small businesses are being left in the dust with outdated websites and social media that is not serving their business needs. Specialized training is a must if you want to DIY the online components of your business, but where can you find someone to help you with your specific needs?!

This is why we designed these Forums – to help business owners close their online marketing skills gap, learn how to remain relevant in a quickly changing marketplace, and get ongoing support in promoting their businesses online.

Fuel your online marketing with these skill-building workshops and hands-on support sessions!

The Details

I’m partnering with my colleague, Milly Welsh, over at Zebralove Web Solutions to offer these workshops. Registration is online, fast and simple! When you Register you will be directed to Zebralove for Forum selection and payment. I hope to see you at one of our Marketing Forums!
— Noelle

See Below for Our
Upcoming Workshop Schedule!

Each workshop includes a 1.5-hour presentation and discussion on a relevant online marketing topic, followed by 30 minutes or so of hands-on practical application, demonstration, and questions. Milly and Noelle will be available to help with your unique needs, and you can expect to get something done on your own marketing during the workshop!

DUE TO CORONAVIRUS/COVID-19 PRECAUTIONS these workshops are being offered as Webinars until further notice.

Location: 707 Sable Oaks Drive, Suite 040, South Portland



March 10th 5:30 pm – 7:30 pm

SEO Part 1: Introduction to SEO

If you have a website – this is a don’t miss class! We will cover the basics of optimizing your website for search engine indexing results. Topics covered include: why SEO is so important to getting your website found online, how to optimize for keywords and search terms, and how to incorporate them into your current and future content so your website continues to read well to visitors.

REGISTER for this Forum

March 24th 5:30 pm – 7:30 pm

Writing Great Content

NOTHING impacts the effectiveness of your website as much as your content! Without well-written, optimized content, you cannot be successful with SEO efforts long-term, and no one will return to your website which kills your traffic (and impacts your organic SEO!). You DO NOT need to be a great writer to have great content – and we’ll show you how in this session.

REGISTER for this Forum

April 7th 5:30 pm – 7:30 pm

SEO Part 2: On-Page Optimization

With your keywords and SEO plan developed in Part 1 (or on your own), we will look at working those keywords into your website strategy, setting meta tags, image tags and alt tags for search engine indexing, and creating your SEO sitemap for your site.

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April 21st 5:30 pm – 7:30 pm

Managing Your WordPress Website

Your website isn’t just a set it and forget it marketing facet of your business! Websites require ongoing editing, updating, security measures, and tracking to make it an effective part of your digital marketing. You also need to have a content management plan so that new content is added consistently throughout the year to keep you relevant to search engines. This session will provide participants a outline of website management essentials and the tools to keep your website effective online.

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May 5th 5:30 pm – 7:30 pm

SEO Part 3: Improve Your Local Search Results

If you are a local business, serving local customers, you MUST have people be able to find you online! And they need to be able to find you fast or they will move onto a competitor. This session will cover the essentials to coming up in local search results (think: Google “plumbers near me”), how to get your business listed accurately on Google My Business, making sure your micro-data and geo-location is correct, and that the towns you serve are listed. We will also cover the importance of getting good Google Reviews.

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May 19th 5:30 pm – 7:30 pm

Blogging to Build Your Business Online

Your business needs a blog! Blogging is the easiest way to build your content on your website. Blogging builds your organic SEO through keywording and longtail search terms, link building, and that new content that search engine bots love (indexing!). Blogging demonstrates your expertise in your industry, answers your most frequently asked questions (so you don’t have to), and provides unlimited content for your social media posts, newsletters, email marketing, and other marketing content needs. This session will cover how to develop a topics outline and Editorial Calendar, parts of a blog, and the writing process. You do not have to be a great writer to blog – come learn why!

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June 2nd 5:30 pm – 7:30 pm

SEO Part 4: Driving Traffic to Your Website

Our SEO series culminates in this session addressing all the factors that drive traffic to your website – SEO, social media, link building, and conversion tracking. Additionally, this session will cover the importance of content management, adding content strategically to your website, blogging and guest blogging, and affiliate marketing opportunities that drive traffic to websites.

REGISTER for this Forum

I’m partnering with my colleague, Milly Welsh, over at Zebralove Web Solutions to offer these workshops. Registration is online, fast and simple! When you Register you will be directed to Zebralove for Forum selection and payment.

!!SAVE!! Register for all 7 workshops for only $250!

Facilitators:

Milly Welsh
Milly has 15 years’ experience in designing and developing websites, developing apps, and online marketing. She is an expert at driving traffic to websites utilizing SEO strategies and custom digital marketing efforts. Her company, Zebralove Web Solutions offers full service digital marketing and website development, comprehensive Search Engine Optimization services, and secure web hosting services.

Noelle Castle
Noelle has been a marketing professional, and a published author and copywriter for over 20 years. Her work has been featured in both print publications and online media, where she has written on a broad range of topics. She owns Castle Media Co., assisting businesses with their marketing and digital media needs, specializing in website development, content marketing, social media, copywriting, and blogging.

Don’t miss out on these great workshops! REGISTER today!