Fuel your online marketing with these skill-building workshops and hands-on support sessions!
Today’s small businesses need to be good digital marketers to be noticed in the online arena. We are expected to be competent in a whole host of skills, including SEO and analytics, content marketing and copywriting, online sales, and digital media. Not to mention having technical skills for website design and development. Yikes!
The modern-day digital world is overwhelming, and unless you are able to invest thousands of dollars to hire people to help you, many small businesses are being left in the dust with outdated websites and social media that is not serving their business needs. Specialized training is a must if you want to DIY the online components of your business, but where can you find someone to help you with your specific needs?!
This is why we designed these Forums – to help business owners close their online marketing skills gap, learn how to remain relevant in a quickly changing marketplace, and get ongoing support in promoting their businesses online.
Would you benefit from one-on-one help with your online marketing questions?
Forum Topics will Include:
- Managing your website
- Search Engine Optimization (SEO)
- Keyword Research
- Writing Great Content
- Building up your social media presence
- Image Optimization
- eCommerce/Online Sales
- Online Selling Platforms like Etsy
- Website Security/SSL Certificates
- Google analytics
- Pay-Per-Click advertising
- Conversion Tracking
I’m partnering with my colleague, Milly Welsh, over at Zebralove Web Solutions to offer these workshops. Registration is online, fast and simple! When you Register you will be directed to Zebralove for Forum selection and payment. I hope to see you at one of our Marketing Forums!
Each workshop includes a 1.5-hour presentation and discussion on a relevant online marketing topic, followed by 30 minutes or so of hands-on practical application, demonstration, and questions. Milly and Noelle will be available to help with your unique needs, and you can expect to get something done on your own marketing during the workshop!
$35 per session
May 14th 5:30 pm – 7:30 pm
Get the Most Out of Google Analytics
Google Analytics is a great tool that enables you to see where your website traffic is coming from. The idea of analytics may sound boring or intimidating – but we promise to make it easy and interesting! You may already be using Google Analytics, but are you getting the most out of it? Do you know how to set up a campaign? Are you tracking goals and conversions? Do you know if people are taking the actions you want them to on your website? When users leave, where are they going? In this forum, we will cover all these topics and more so you can get useful data on what’s really going on with your website and use it to make better marketing decisions!
June 11th 5:30 pm – 7:30 pm
SEO Strategies that Work
Having a solid understanding of Search Engine Optimization, and making intentional efforts to improve your website’s SEO, is paramount if you want to improve traffic to your website. Organic search – people searching for something via a search engine such as Google, and coming across your business in that search before their attention span wanes – is the most powerful way to improve traffic to your website. You need to show up on the first few pages of a search, but HOW? This session will focus on specific steps you can take to improve your SEO, and how your content can significantly boost your SEO rankings. Specific plugins, the use of keywords, optimizing title tags and meta tags, and how to create back-links will be discussed.
July 9th 5:30 pm – 7:30 pm
How Blogging Can Boost Your Business Online
Content is HUGE on the internet – driving traffic to your site organically through people’s searches, and keeping them there once they find you. If you have been thinking about starting a blog or struggle with how to create new and useful content for your website – this session is for you. We will discuss how to plan new content, blogging ideas specific to your industry, as well as how to incorporate essential SEO strategies such as keywords, headings, and social media.
Milly has nearly 15 years’ experience in designing and developing websites, developing apps, and online marketing. She is an expert at driving traffic to websites utilizing SEO strategies and custom digital marketing efforts. Her company, Zebralove Web Solutions offers full service digital marketing and website development, comprehensive Search Engine Optimization services, and secure web hosting services.
Noelle has been a marketing professional, and a published author and copywriter for over 20 years. Her work has been featured in both print publications and online media, where she has written on a broad range of topics. She owns Castle Media Co., assisting businesses with their marketing and digital media needs, specializing in website development, content marketing, social media, copywriting, and blogging.