Content That Works

Content Marketing

Content Marketing is copywriting on a mission! This form of marketing is focused on creating, publishing and distributing content online that is targeted to your audience.

Attract Attention – Engage Action – Acquire Leads

Businesses need to create content that is relevant to their customer’s needs. Your content must be high-quality and compelling so that they will pay attention, and of enough value so they will respond in the desired manner.

Your business needs these forms of content marketing to be effective in today’s marketplace:

content marketing
  • Website
  • Blogging
  • Social Media
  • Newsletter
  • Email Marketing

Websites

Your ultimate goal in digital marketing is to get readers to follow links to your website. If you greet them with a badly constructed site lacking valuable content, there’s a good chance your efforts have been wasted. Disappointed readers aren’t going to stick around, and they will be off to visit your competitors’ sites!

Blogging

Content is king on the internet, and the easiest way to build your content on your website is through blogging. Blogs demonstrate your industry expertise, answer some of your most frequently asked questions, build your organic SEO, and gives you great content to push out to your social media and other marketing efforts. Build a reputation as a reliable source of quality content with regular blogging.

Social Media

There are over 3 billion active social media users worldwide, so there is a pretty good chance your customers are among them! Social media is a fast and effective way to engage with your audience, and a powerful content marketing method to incorporate into your marketing strategy.

Newsletters – Email Marketing

Newsletters are a classic member of the marketing arena, and still a highly effective way to engage with your customers and prospects. It also has the highest return on investment due to your ability to target your audience. When you can send content directly to customers on a mailing list, you don’t have to compete to be heard in a crowded marketplace.

Castle Media Co. can help!

The best content marketing is educational, and offers information and resources beyond your direct product or services. When you offer consistent, quality information to your audience, they will become loyal to your brand.

We will work with you to determine an effective marketing and brand messaging approach for your products and services, with clear objectives that drive profit to your business.

Help with
content marketing! websites! copywriting! blogging! email marketing! self publishing!

Featured Blog Post

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Scott Rowley

Scott Rowley

I have worked with Noelle on various digital and print marketing projects that she was providing the marketing direction and/or copywriting for. Noelle makes project flow easier by being very organized, has great attention to detail, and is very patient. I like that her attitude is one of open communication, follows art direction, and expands on creative concepts beyond the original approach, all of which makes for a final product beyond the client expectation. I don’t hesitate to call Noelle when I need marketing and copywriting partnership on a project!

Norman Roy

Norman Roy

We had a website that was really ineffective, and Noelle worked with us to design and create a new website. She spent time with us to talk through all our services and business goals, edited what materials we had to work with, and wrote very thorough and catchy content for all the new pages. She made many recommendations for the new site that we would never have thought of for our marketing which was great! We feel our new website really represents our business. We LOVE our new site!

Luanne Cameron

Luanne Cameron

Noelle has been instrumental in helping me get my book written! She has worked with me each step of the way, assisting me in developing my manuscript, setting goals and deadlines, and editing and organizing the content. I could not have done it without her!!

Steve Morrison
Owner/Designated Broker / Morrison Real Estate

Steve Morrison

Noelle prepared the content for our new website in 2017, and since has worked with us to develop new blogs, do e-newsletters and market our listings. She also does our email marketing and much of our print advertising. She developed our business Facebook social media, and has done regular posting for us. Noelle just gets what needs to be done, and does it – she’s awesome!