Today 91% of internet users send emails, which is one reason email is still the most effective marketing method. For every dollar they spend on email, businesses get $32 back, according to the DMA.
A good newsletter is a compliment to your other marketing materials, branding, and digital media including website and social media. It should include your logo, other visual branding, company colors, etc. It is an essential component to your company branding and messaging.
- Engage Customers, Builds Prospect List
- Builds Company Brand Awareness
- Showcases Company Products & Services
- Demonstrates Your Authority in Industry
- Promotes Special Offers, Discounts, Sales Specials
- Builds SEO, social media content
- Helps define Marketing strategies for company on consistent basis
- Track results, build on successes, best use of resources!