AI is no longer something we talk about as “on the way” or being a future trend – it’s a present reality fully integrated into the world of digital marketing. Getting your business to rank on search engines – aka SEO – now requires more than just keywords and backlinks. It demands high-quality, strategic content that not only attracts human…
Read Full Article
You've always been good with words. You aced English class, write clear emails, and handle your social media posts effortlessly. So does that mean your business doesn't need professional copywriting? Not quite. There's a common misconception that copywriting is simply writing well. The reality? Effective copywriting is a type of skilled writing that requires a strategic combination of psychology, branding,…
Read Full Article
You understand your business inside and out. You've likely crafted dozens of emails, business proposals, maybe you’ve even written a few articles. But knowing your industry well and writing confidently doesn't necessarily translate into marketing copy that converts readers into loyal customers. Professional copywriters offer more than just strong writing – they bring strategic expertise that boosts engagement, clarifies your…
Read Full Article
It’s probably no surprise that digital marketing represents the largest share of marketing budgets in businesses today. What IS surprising, at least to me, is that given the tremendous focus businesses put on their online presence, their SEO, Googling their competitors, that they actually spend little time thinking about their own website once it’s finished. Your website gives the first…
Read Full Article
Your homepage is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for a visitor…
Read Full Article
Don't let your emails go into customer SPAM! Be sure you take these steps to ensure your emails get through. Last October, both Yahoo! and Google announced they will be tightening up their bulk sender policies. The goal is to reduce the spam that hits our email inboxes from bulk email senders. To try to combat this, Yahoo! and Google (Gmail), will…
Read Full Article