A Thanksgiving Poem We’re thankful for Maine and its coastline and pines,for charming small towns with their crooked old signs,for neighbors who wave as we pass on the street,and businesses built on a handshake – not heat. We’re grateful for clients who send things on time,for clarity arriving in moments sublime,for early approvals (a beautiful sight),and those magic ideas that…
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Mostly because I love decorating (ok, and candy), I love Halloween. My speed is more Charlie Brown than Pazuzu though when it comes to the scary parts - I can do without the trickery. Speaking of trickery - there’s plenty of it out there when we talk about marketing. Between ghosted social media accounts, scary websites, and mysterious dips in engagement, there are…
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Reaching your audience isn’t about being the loudest voice in the room – it’s about creating the right message, in the right place, at the right time. Yet many businesses find themselves making efforts that look like marketing but don’t actually move the needle. They're stuck in a marketing trap. Here are four common marketing mistakes businesses make when trying…
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Copywriting is much more than just stringing words together. It’s strategy. It’s psychology. It’s persuasion. It’s presentation. At Castle Media, we love language. We play with words, study them, fine-tune them, angst over finding just the right one. But here’s the truth: great copywriting isn’t about having a big vocabulary or sounding clever. It’s about getting someone to do something:…
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Whether your business is experiencing a summer slowdown or heading into the tourist crush, summer is full of marketing opportunities. From sunny community events and flowerbox-fronted shops to sailboats along a sparkling coastline and a wildlife shot in the highlands, there are fresh visuals that only come once a year when Maine looks this good. Whether you’ve got a little…
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AI is no longer something we talk about as “on the way” or being a future trend – it’s a present reality fully integrated into the world of digital marketing. Getting your business to rank on search engines – aka SEO – now requires more than just keywords and backlinks. It demands high-quality, strategic content that not only attracts human…
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