You keep hearing about the importance of social media to build your business. You see your colleagues’ posts getting some action, but nobody is Liking, Commenting or Sharing anything you post! What gives?! There are actually a number of good reasons why your social media efforts are falling flat. Here is a down and dirty list of some of the…
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We don't want to stop helping small businesses just because of social distancing requirements so we've adapted our spring schedule of workshops into interactive, live webinars! We’re excited to make this adjustment so no one misses out on the opportunity to learn these valuable digital marketing skills. If you are working on your own marketing efforts and looking for affordable help and…
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With business NOT as usual - what can you be doing during these extraordinary times to keep your business moving forward? Focus on what you can do, not what you can’t. It's hard to not get discouraged, to not consume too much pandemic news and the fusillade of disturbing stories. None of this will move you forward, however. Instead of…
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I know it’s a time when a lot of us – businesses included – are just hunkering down and waiting this thing out. Or hoping we can. As business owners we're trying to keep things going, but there is no doubt that business is NOT as usual. Are you wondering, is it even an appropriate time to continue to do…
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I hope you and your loved ones are being safe and staying healthy during this unprecedented time. I know everyone has been overwhelmed with emails about COVID-19 because I’ve been writing so many of them for my clients. The purpose of this message is not to share global news, or give you advice on how to take precautions against COVID-19, I’ll leave…
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It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No,…
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