You've always been good with words. You aced English class, write clear emails, and handle your social media posts effortlessly. So does that mean your business doesn't need a professional copywriter? Not quite. There's a common misconception that copywriting is simply writing well. The reality? Effective copywriting is a type of skilled writing that requires a strategic combination of psychology,…
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You understand your business inside and out. You've likely crafted dozens of emails, business proposals, maybe you’ve even written a few articles. But knowing your industry well and writing confidently doesn't necessarily translate into marketing copy that converts readers into loyal customers. Copywriting done by a professional offers more than just strong writing – they bring strategic expertise that boosts…
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It’s probably no surprise that digital marketing represents the largest share of marketing budgets in businesses today. What IS surprising, at least to me, is that given the tremendous focus businesses put on their online presence, their SEO, Googling their competitors, that they actually spend little time thinking about their own website once it’s finished. Business websites aren't set-it-and-forget-it items.…
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Your website homepage copy is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for…
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Don't let your emails go into customer SPAM! Be sure you take these steps to ensure your emails get through. Last October, both Yahoo! and Google announced they will be tightening up their bulk sender policies. The goal is to reduce the spam that hits our email inboxes from bulk email senders. To try to combat this, Yahoo! and Google (Gmail), will…
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You keep hearing about the importance of social media platforms to build your business. You see your colleagues’ posts getting some action, but nobody is Liking, Commenting or Sharing anything you post! What gives?! There are actually a number of good reasons why your social media efforts are falling flat. Here is a down and dirty list of some of…
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