Noelle Castle 17th January 2025
It’s probably no surprise that digital marketing represents the largest share of marketing budgets in businesses today. What IS surprising, at least to me, is that given the tremendous focus businesses put on their online presence, their SEO, Googling their competitors, that they actually spend little time thinking about their own website once it’s finished. Your website gives the first impression of your business online. Your website is often the first interaction potential customers have with your business. Whether you're selling a product, offering a service, or sharing a valuable resource, what people read on your website, the copy, plays…
