Content That Works

Category: Blogging

Why Your Business Needs a Blog

Noelle Castle 17th December 2018
A blog is one of the most cost-effective marketing investments you can make. For many, blogging is a “someday” business ideas that you think you don't have time for right now, or just never get to on your to-do list. In reality, a blog should be considered an important part of your marketing strategy that you need to make happen. A blog serves a number of valuable purposes: Describes your products and services in greater depth and makes them more personal with anecdotal information, testimonials or stories. Builds brand awareness Demonstrates and promotes your expertise Expands website content for improved visitor…