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Category: Business Tips

Time to Make Some Marketing Moves – Even in Flip-Flop Season

Noelle Castle 1st July 2025
Whether your business is experiencing a summer slowdown or heading into the tourist crush, summer is full of marketing opportunities. From sunny community events and flowerbox-fronted shops to sailboats along a sparkling coastline and a wildlife shot in the highlands, there are fresh visuals that only come once a year when Maine looks this good. Whether you’ve got a little more breathing room at the moment, or you’re riding a wave of busy, now’s the time to create content that connects. One thing's for sure, summer is NOT the time to take a vacation from your marketing, but you can…

Send Business Emails & Newsletters? Know these Important Changes to Email Deliverability Rules

Noelle Castle 2nd February 2024
Don't let your emails go into customer SPAM! Be sure you take these steps to ensure your emails get through. Last October, both Yahoo! and Google announced they will be tightening up their bulk sender policies. The goal is to reduce the spam that hits our email inboxes from bulk email senders. To try to combat this, Yahoo! and Google (Gmail), will restrict unauthenticated email coming into their systems. If you send bulk emails from your business to your customers or other email lists, YOUR emails may soon be blocked. These new rules take effect in February 2024 (so, NOW). While these…

Some Business Advice During COVID-19

Noelle Castle 25th March 2020
With business NOT as usual - what can you be doing during these extraordinary times to keep your business moving forward? Here's some business advice for what you can be doing during COVID-19: Focus on what you can do, not what you can’t. It's hard to not get discouraged, to not consume too much pandemic news and the fusillade of disturbing stories. None of this will move you forward, however. Instead of focusing on what stands in your way, keep your mind productive and positive. Clean up your office, update your customer database, learn something new. What is one thing…

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