Content That Works

Category: Featured

Time to Make Some Marketing Moves – Even in Flip-Flop Season

Noelle Castle 1st July 2025
Whether your business is experiencing a summer slowdown or heading into the tourist crush, summer is full of marketing opportunities. From sunny community events and flowerbox-fronted shops to sailboats along a sparkling coastline and a wildlife shot in the highlands, there are fresh visuals that only come once a year when Maine looks this good. Whether you’ve got a little more breathing room at the moment, or you’re riding a wave of busy, now’s the time to create content that connects. One thing's for sure, summer is NOT the time to take a vacation from your marketing, but you can…

How Content Strategy & Copywriting Are Shaping SEO in the Age of AI

Noelle Castle 13th May 2025
AI is no longer something we talk about as “on the way” or being a future trend – it’s a present reality fully integrated into the world of digital marketing. Getting your business to rank on search engines – aka SEO – now requires more than just keywords and backlinks. It demands high-quality, strategic content that not only attracts human interest, but also earns the trust of AI-driven algorithms. So what does this mean for your business, and how can a smart, intentional content strategy give you a real edge? As search engines evolve using AI to generate their search…

Is a Professional Copywriter Worth It, Or Should You Write It Yourself?

Noelle Castle 18th April 2025
You've always been good with words. You aced English class, write clear emails, and handle your social media posts effortlessly. So does that mean your business doesn't need a professional copywriter? Not quite. There's a common misconception that copywriting is simply writing well. The reality? Effective copywriting is a type of skilled writing that requires a strategic combination of psychology, branding, audience engagement, SEO know-how, and persuasive storytelling. It's not just about writing – it's about writing that connects and converts. Writing with Purpose A professional copywriter understands the subtle yet powerful nuances that influence buyer decisions. They aren't just…

5 Reasons Your Business Needs Professional Copywriting

Noelle Castle 14th March 2025
You understand your business inside and out. You've likely crafted dozens of emails, business proposals, maybe you’ve even written a few articles. But knowing your industry well and writing confidently doesn't necessarily translate into marketing copy that converts readers into loyal customers. Copywriting done by a professional offers more than just strong writing – they bring strategic expertise that boosts engagement, clarifies your messaging, and directly impacts your bottom line. Here's why hiring a pro is worth the investment, even if you're already comfortable putting words on a page: Writing vs. Copywriting: What's the Difference? Here’s the thing: copywriting isn’t…

Why Every Business Owner Should Invest in a Professional Website Copy Review

Noelle Castle 17th January 2025
It’s probably no surprise that digital marketing represents the largest share of marketing budgets in businesses today. What IS surprising, at least to me, is that given the tremendous focus businesses put on their online presence, their SEO, Googling their competitors, that they actually spend little time thinking about their own website once it’s finished. Business websites aren't set-it-and-forget-it items. If you haven't put much thought into yours in a while, it might be time for a Website Copy Review. Your website gives the first impression of your business online. Your website is often the first interaction potential customers have…

3 Questions a Good Website Homepage Answers

Noelle Castle 26th March 2024
Your website homepage copy is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for a visitor to your website to decide if they want to stay on your site and look around. For this reason, you MUST summarize some key details about your business pretty darn fast. If a visitor can’t tell immediately who…
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