Content That Works

Category: Marketing

Marketing Tricks to Avoid (and Treats to Fix Them)

Noelle Castle 30th October 2025
Mostly because I love decorating (ok, and candy), I love Halloween. My speed is more Charlie Brown than Pazuzu though when it comes to the scary parts - I can do without the trickery. Speaking of trickery - there’s plenty of it out there when we talk about marketing. Between ghosted social media accounts, scary websites, and mysterious dips in engagement, there are plenty of frightful things ready to spook your business. The good news? There are just as many treats that can bring your brand back to life. So, sneak a piece of candy from the bowl, and let’s unwrap a few of our…

Time to Make Some Marketing Moves – Even in Flip-Flop Season

Noelle Castle 1st July 2025
Whether your business is experiencing a summer slowdown or heading into the tourist crush, summer is full of marketing opportunities. From sunny community events and flowerbox-fronted shops to sailboats along a sparkling coastline and a wildlife shot in the highlands, there are fresh visuals that only come once a year when Maine looks this good. Whether you’ve got a little more breathing room at the moment, or you’re riding a wave of busy, now’s the time to create content that connects. One thing's for sure, summer is NOT the time to take a vacation from your marketing, but you can…

How Can You Market Your Business During COVID-19?

Noelle Castle 25th March 2020
I know it’s a time when a lot of us – businesses included – are just hunkering down and waiting this thing out. Or hoping we can. As business owners we're trying to keep things going, but there is no doubt that business is NOT as usual. Are you wondering, is it even an appropriate time to continue to do any marketing of your business? How can I market my business during COVID? Is it tacky to market my business now? I know a lot of us are struggling. Anxiety is running very high; people are worried and scared for…

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