Content That Works

Tag: content marketing

Why Copywriting Isn’t Just About Words

Noelle Castle 30th July 2025
Copywriting is much more than just stringing words together. It’s strategy. It’s psychology. It’s persuasion. It’s presentation. At Castle Media, we love language. We play with words, study them, fine-tune them, angst over finding just the right one. But here’s the truth: great copywriting isn’t about having a big vocabulary or sounding clever. It’s about getting someone to do something: Keep reading. Click. Call. Buy. Sign up. Copywriting is a Craft Rooted in Strategy Copywriting requires understanding your audience deeply enough to “speak” in a tone they’re comfortable with, head off their objections before they think of them, and guide…

5 Reasons Your Business Needs Professional Copywriting

Noelle Castle 14th March 2025
You understand your business inside and out. You've likely crafted dozens of emails, business proposals, maybe you’ve even written a few articles. But knowing your industry well and writing confidently doesn't necessarily translate into marketing copy that converts readers into loyal customers. Copywriting done by a professional offers more than just strong writing – they bring strategic expertise that boosts engagement, clarifies your messaging, and directly impacts your bottom line. Here's why hiring a pro is worth the investment, even if you're already comfortable putting words on a page: Writing vs. Copywriting: What's the Difference? Here’s the thing: copywriting isn’t…

How Can You Market Your Business During COVID-19?

Noelle Castle 25th March 2020
I know it’s a time when a lot of us – businesses included – are just hunkering down and waiting this thing out. Or hoping we can. As business owners we're trying to keep things going, but there is no doubt that business is NOT as usual. Are you wondering, is it even an appropriate time to continue to do any marketing of your business? How can I market my business during COVID? Is it tacky to market my business now? I know a lot of us are struggling. Anxiety is running very high; people are worried and scared for…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is Evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…

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