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Tag: newsletters

Send Business Emails & Newsletters? Know these Important Changes to Email Deliverability Rules

Noelle Castle 2nd February 2024
Don't let your emails go into customer SPAM! Be sure you take these steps to ensure your emails get through. Last October, both Yahoo! and Google announced they will be tightening up their bulk sender policies. The goal is to reduce the spam that hits our email inboxes from bulk email senders. To try to combat this, Yahoo! and Google (Gmail), will restrict unauthenticated email coming into their systems. If you send bulk emails from your business to your customers or other email lists, YOUR emails may soon be blocked. These new rules take effect in February 2024 (so, NOW). While these…

How Can You Market Your Business During COVID-19?

Noelle Castle 25th March 2020
I know it’s a time when a lot of us – businesses included – are just hunkering down and waiting this thing out. Or hoping we can. As business owners we're trying to keep things going, but there is no doubt that business is NOT as usual. Are you wondering, is it even an appropriate time to continue to do any marketing of your business? How can I market my business during COVID? Is it tacky to market my business now? I know a lot of us are struggling. Anxiety is running very high; people are worried and scared for…