Content That Works

Category: Copywriting

3 Questions a Good Website Homepage Answers

Noelle Castle 26th March 2024
Your homepage is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for a visitor to your website to decide if they want to stay on your site and look around. For this reason, you MUST summarize some key details about your business pretty darn fast. If a visitor can’t tell immediately who you are,…

10 Reasons to Hire a Professional Copywriter

Noelle Castle 23rd June 2018
Everything people read about your business makes a direct statement about your brand. It does not matter how great your products are, how fabulously you present yourself, or how amazing your sales people hustle, if what your potential customers read about you is boring, useless, or poorly written. If your content (copywriting) is not compelling, persuasive, and digitally effective, you’re toast. Today’s consumer will be on to the next option faster than you can say “Google it.” Enter: a professional copywriter. The need for new content, and writing that content, can be overwhelming. I see clients put off and procrastinate…