Content That Works

Category: Copywriting

How Content & Copywriting Are Shaping SEO in the Age of AI

Noelle Castle 13th May 2025
AI is no longer something we talk about as “on the way” or being a future trend – it’s a present reality fully integrated into the world of digital marketing. Getting your business to rank on search engines – aka SEO – now requires more than just keywords and backlinks. It demands high-quality, strategic content that not only attracts human interest, but also earns the trust of AI-driven algorithms. So what does this mean for your business, and how can smart, intentional content give you a real edge? As search engines evolve using AI to generate their search results, the…

Is a Professional Copywriter Worth It, Or Should You Write It Yourself?

Noelle Castle 18th April 2025
You've always been good with words. You aced English class, write clear emails, and handle your social media posts effortlessly. So does that mean your business doesn't need professional copywriting? Not quite. There's a common misconception that copywriting is simply writing well. The reality? Effective copywriting is a type of skilled writing that requires a strategic combination of psychology, branding, audience engagement, SEO know-how, and persuasive storytelling. It's not just about writing – it's about writing that connects and converts. Writing with Purpose A professional copywriter understands the subtle yet powerful nuances that influence buyer decisions. They aren't just stringing…

5 Reasons Your Business Needs Professional Copywriting

Noelle Castle 14th March 2025
You understand your business inside and out. You've likely crafted dozens of emails, business proposals, maybe you’ve even written a few articles. But knowing your industry well and writing confidently doesn't necessarily translate into marketing copy that converts readers into loyal customers. Professional copywriters offer more than just strong writing – they bring strategic expertise that boosts engagement, clarifies your messaging, and directly impacts your bottom line. Here's why hiring a pro is worth the investment, even if you're already comfortable putting words on a page: Writing vs. Copywriting: What's the Difference? Here’s the thing: copywriting isn’t just about writing.…

Why Every Business Owner Should Invest in a Professional Website Copy Review

Noelle Castle 17th January 2025
It’s probably no surprise that digital marketing represents the largest share of marketing budgets in businesses today. What IS surprising, at least to me, is that given the tremendous focus businesses put on their online presence, their SEO, Googling their competitors, that they actually spend little time thinking about their own website once it’s finished. Your website gives the first impression of your business online. Your website is often the first interaction potential customers have with your business. Whether you're selling a product, offering a service, or sharing a valuable resource, what people read on your website, the copy, plays…

3 Questions a Good Website Homepage Answers

Noelle Castle 26th March 2024
Your homepage is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for a visitor to your website to decide if they want to stay on your site and look around. For this reason, you MUST summarize some key details about your business pretty darn fast. If a visitor can’t tell immediately who you are,…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is Evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…
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