Content That Works

Category: New Blog Post

How Content & Copywriting Are Shaping SEO in the Age of AI

Noelle Castle 13th May 2025
AI is no longer something we talk about as “on the way” or being a future trend – it’s a present reality fully integrated into the world of digital marketing. Getting your business to rank on search engines – aka SEO – now requires more than just keywords and backlinks. It demands high-quality, strategic content that not only attracts human interest, but also earns the trust of AI-driven algorithms. So what does this mean for your business, and how can smart, intentional content give you a real edge? As search engines evolve using AI to generate their search results, the…

Is a Professional Copywriter Worth It, Or Should You Write It Yourself?

Noelle Castle 18th April 2025
You've always been good with words. You aced English class, write clear emails, and handle your social media posts effortlessly. So does that mean your business doesn't need professional copywriting? Not quite. There's a common misconception that copywriting is simply writing well. The reality? Effective copywriting is a type of skilled writing that requires a strategic combination of psychology, branding, audience engagement, SEO know-how, and persuasive storytelling. It's not just about writing – it's about writing that connects and converts. Writing with Purpose A professional copywriter understands the subtle yet powerful nuances that influence buyer decisions. They aren't just stringing…

Send Business Emails & Newsletters? Know these Important Changes to Email Deliverability Rules

Noelle Castle 2nd February 2024
Don't let your emails go into customer SPAM! Be sure you take these steps to ensure your emails get through. Last October, both Yahoo! and Google announced they will be tightening up their bulk sender policies. The goal is to reduce the spam that hits our email inboxes from bulk email senders. To try to combat this, Yahoo! and Google (Gmail), will restrict unauthenticated email coming into their systems. If you send bulk emails from your business to your customers or other email lists, YOUR emails may soon be blocked. These new rules take effect in February 2024 (so, NOW). While these…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is Evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…

Why Your Business Needs a Blog

Noelle Castle 17th December 2018
A blog is one of the most cost-effective marketing investments you can make. For many, blogging is a “someday” business ideas that you think you don't have time for right now, or just never get to on your to-do list. In reality, a blog should be considered an important part of your marketing strategy that you need to make happen. A blog serves a number of valuable purposes: Describes your products and services in greater depth and makes them more personal with anecdotal information, testimonials or stories. Builds brand awareness Demonstrates and promotes your expertise Expands website content for improved visitor…

10 Reasons to Hire a Professional Copywriter

Noelle Castle 23rd June 2018
Everything people read about your business makes a direct statement about your brand. It does not matter how great your products are, how fabulously you present yourself, or how amazing your sales people hustle, if what your potential customers read about you is boring, useless, or poorly written. If your content (copywriting) is not compelling, persuasive, and digitally effective, you’re toast. Today’s consumer will be on to the next option faster than you can say “Google it.” Enter: a professional copywriter. The need for new content, and writing that content, can be overwhelming. I see clients put off and procrastinate…

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