Content That Works

Category: Websites

Marketing Tricks to Avoid (and Treats to Fix Them)

Noelle Castle 30th October 2025
Mostly because I love decorating (ok, and candy), I love Halloween. My speed is more Charlie Brown than Pazuzu though when it comes to the scary parts - I can do without the trickery. Speaking of trickery - there’s plenty of it out there when we talk about marketing. Between ghosted social media accounts, scary websites, and mysterious dips in engagement, there are plenty of frightful things ready to spook your business. The good news? There are just as many treats that can bring your brand back to life. So, sneak a piece of candy from the bowl, and let’s unwrap a few of our…

How Content Strategy & Copywriting Are Shaping SEO in the Age of AI

Noelle Castle 13th May 2025
AI is no longer something we talk about as “on the way” or being a future trend – it’s a present reality fully integrated into the world of digital marketing. Getting your business to rank on search engines – aka SEO – now requires more than just keywords and backlinks. It demands high-quality, strategic content that not only attracts human interest, but also earns the trust of AI-driven algorithms. So what does this mean for your business, and how can a smart, intentional content strategy give you a real edge? As search engines evolve using AI to generate their search…

3 Questions a Good Website Homepage Answers

Noelle Castle 26th March 2024
Your website homepage copy is without doubt one of the most important pages of your website. Because it typically will get the bulk of your website traffic, it’s critical that it answers a visitor’s key initial questions: Who are you? What do you do? How can you help? Outlive the “Blink Test” You’ve got around 8 seconds (at most) for a visitor to your website to decide if they want to stay on your site and look around. For this reason, you MUST summarize some key details about your business pretty darn fast. If a visitor can’t tell immediately who…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is Evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…

10 Reasons to Hire a Professional Copywriter

Noelle Castle 23rd June 2018
Everything people read about your business makes a direct statement about your brand. It does not matter how great your products are, how fabulously you present yourself, or how amazing your sales people hustle, if what your potential customers read about you is boring, useless, or poorly written. If your content (copywriting) is not compelling, persuasive, and digitally effective, you’re toast. Today’s consumer will be on to the next option faster than you can say “Google it.” Enter: a professional copywriter. The need for new content, and writing that content, can be overwhelming. I see clients put off and procrastinate…

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