Content That Works

Author: Noelle Castle

Coronavirus (COVID-19) Update

Noelle Castle 20th March 2020
I hope you and your loved ones are being safe and staying healthy during this unprecedented time. I know everyone has been overwhelmed with emails about COVID-19 because I’ve been writing so many of them for my clients. The purpose of this message is not to share global news, or give you advice on how to take precautions against COVID-19, I’ll leave those updates to qualified professionals. I’m simply writing to check in and remind you that the crew at Castle Media Co. is here for you. I do want to be transparent about the measures we are taking to ensure the well-being…

The Changing Definition of Copywriting

Noelle Castle 6th February 2019
It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No, that would be copyrighting. Oh, so I write sales letters! Well, yes, and no… Copywriting is evolving Traditionally, copywriting has been considered the text form of selling, basically. Presenting the sales pitch for someone to read instead of listen to.…

Increase Your SEO by 50% with this Simple Strategy

Noelle Castle 17th December 2018
The most powerful way to improve traffic to your website is through organic search – people searching for something via a search engine such as Google, and coming across your business in that search before their attention span wanes. In other words, you need to show up on the first few pages of a search to receive the clicks of your prospective customers. The missing link for many businesses is failing to consider how SEO efforts and content marketing work together. When we sync these efforts, something very exciting happens! While SEO efforts take time to make a difference in…

Why Your Business Needs a Blog

Noelle Castle 17th December 2018
A blog is one of the most cost-effective marketing investments you can make. For many, blogging is a “someday” business ideas that you think you don't have time for right now, or just never get to on your to-do list. In reality, a blog should be considered an important part of your marketing strategy that you need to make happen. A blog serves a number of valuable purposes: Describes your products and services in greater depth and makes them more personal with anecdotal information, testimonials or stories. Builds brand awareness Demonstrates and promotes your expertise Expands website content for improved visitor…

10 Reasons to Hire a Professional Copywriter

Noelle Castle 23rd June 2018
Everything people read about your business makes a direct statement about your brand. It does not matter how great your products are, how fabulously you present yourself, or how amazing your sales people hustle, if what your potential customers read about you is boring, useless, or poorly written. If your content (copywriting) is not compelling, persuasive, and digitally effective, you’re toast. Today’s consumer will be on to the next option faster than you can say “Google it.” Enter: a professional copywriter. The need for new content, and writing that content, can be overwhelming. I see clients put off and procrastinate…
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