I hope you and your loved ones are being safe and staying healthy during this unprecedented time. I know everyone has been overwhelmed with emails about COVID-19 because I’ve been writing so many of them for my clients. The purpose of this message is not to share global news, or give you advice on how to take precautions against COVID-19, I’ll leave…
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It only seems fitting that a business dealing largely in words would have its own struggles with semantics! A consistent misconception deals with the idea of copywriting as part of the services I offer. What is it exactly anyway? Do I write for the newspaper? No, that would be a copyeditor. Do I deal with legalities of protecting writing? No,…
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The most powerful way to improve traffic to your website is through organic search – people searching for something via a search engine such as Google, and coming across your business in that search before their attention span wanes. In other words, you need to show up on the first few pages of a search to receive the clicks of…
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A blog is one of the most cost-effective marketing investments you can make. For many, blogging is a “someday” business ideas that you think you don't have time for right now, or just never get to on your to-do list. In reality, a blog should be considered an important part of your marketing strategy that you need to make happen. A…
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Everything people read about your business makes a direct statement about your brand. It does not matter how great your products are, how fabulously you present yourself, or how amazing your sales people hustle, if what your potential customers read about you is boring, useless, or poorly written. If your content (copywriting) is not compelling, persuasive, and digitally effective, you’re…
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